Gallup Favorable vs. Familiarity Ratings for 16 Presidential Candidates

Gallup released some interesting numbers where it combined each candidate’s Favorability rating vs the Familiarity rating.  See chart below.

Some findings:
– Hillary Clinton is obviously the most known of the group (91% familiarity) but she also has the highest net favorability (+19% based on 55% favorable and 36% unfavorable)
– Jeb Bush and Joe Biden are well known but are not well liked.  They need to work to change people’s opinions.
– Mike Huckabee has the highest net favorability rating among the Republicans, and has average familiarity among all the candidates.
– Many Republicans’ favorability is recovering:
  • Ted Cruz was as low as -10 in October 2013 due to the government shutdown.  he is now at +2
  • Chris Christie peaked at +32 in June 2013, but “Bridgegate” brought him down to -9 earlier this year.  He is know at +1
  • Rick Perry got as low as -28 after the poor 2012 presidential debate, with his familiarity peaking at 82%.  It seems now people have forgotten, with his familiarity down to 58% and his favorability is now +6!

– It will be an uphill battle for Rick Santorum and Martin O’Malley as less than 50% of the people know who they are, but those that know them give them an unfavorable rating. 

For all the Gallup numbers click here
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