Gallup Favorable vs. Familiarity Ratings for 16 Presidential Candidates

Gallup released some interesting numbers where it combined each candidate’s Favorability rating vs the Familiarity rating.  See chart below.

Some findings:
Hillary Clinton is obviously the most known of the group (91% familiarity) but she also has the highest net favorability (+19% based on 55% favorable and 36% unfavorable)
Jeb Bush and Joe Biden are well known but are not well liked.  They need to work to change people’s opinions.
Mike Huckabee has the highest net favorability rating among the Republicans, and has average familiarity among all the candidates.
– Many Republicans’ favorability is recovering:
  • Ted Cruz was as low as -10 in October 2013 due to the government shutdown.  he is now at +2
  • Chris Christie peaked at +32 in June 2013, but “Bridgegate” brought him down to -9 earlier this year.  He is know at +1
  • Rick Perry got as low as -28 after the poor 2012 presidential debate, with his familiarity peaking at 82%.  It seems now people have forgotten, with his familiarity down to 58% and his favorability is now +6!

– It will be an uphill battle for Rick Santorum and Martin O’Malley as less than 50% of the people know who they are, but those that know them give them an unfavorable rating. 

For all the Gallup numbers click here
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